About O.P. Jindal University:

Founded by the Jindal Education and Welfare Society, O. P. Jindal University (OPJU) was established with the vision of delivering high-quality education that blends academic excellence with real-world relevance. With strong corporate support from Jindal Steel Ltd., one of India’s leading industrial conglomerates, the university maintains a deep industry–academia interface that keeps its curriculum, pedagogy, and research closely aligned with professional and technological advancements. This synergy equips students with practical skills, industry exposure, and career-ready competencies that set them apart in today’s competitive landscape.
Over the years, OPJU has earned recognition for its commitment to academic excellence and holistic development. The university has received the prestigious NAAC ‘A’ Grade accreditation in its very first cycle, affirming its quality standards in teaching, learning, and governance. Additionally, in the NIRF 2026 Rankings, OPJU was placed in the Rank Band 101–125 in the Management Category, further establishing its reputation among India’s emerging centres of higher learning.

About the School of Management:

School of Management, OPJU offers a multidisciplinary world-class business education to foster academic excellence through industry linked curriculum, experienced faculty members, industry partnerships and global collaborations. We endeavour to make an impact through our programmes, research & consulting, corporate education and training.

About Conference:

The 7 ^th International Conference on Role of Innovation, Entrepreneurship and Management for Sustainable Development aims to bring together academicians, researchers, industry experts and students to exchange and share their experiences and research results on all aspects of Innovation, Entrepreneurship, Management and Information Technologies. This conference will provide a premier interdisciplinary platform to all the participants to present and discuss the most recent innovations, trends and concerns in the fields of Innovation, Entrepreneurship, Management and Information Technology.

Objectives:

To Provide a platform for researchers and practitioners to exchange ideas and research experiences on business sustainability and innovation in the digital era.
To promote joint efforts to create a sustainable and innovative business marketplace.
To enable participants to establish international collaborative research.
To evaluate academic and practice-based Knowledge related to business sustainability and innovation.

Call for Paper:

Prospective authors are encouraged to contribute to and help shape the conference through submissions of their research abstracts and papers. High quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Innovation, Entrepreneurship and Management are invited for presentation at the conference. The conference solicits contributions of abstracts and papers that address themes and topics of the conference.

Key Highlights:

Selected papers will be published in reputed journals (ABDC, SCI, Scopus, WoS and UGC Care)
Opportunity to get published in special issue of OPJU Business Review.
Abstract shall be considered for conference souvenir.
Pre-conference workshop & Keynote speeches from renowned researchers and academicians.
Best Paper Awards in each technical sessions of the conference.
Separate technical session for student’s category and best paper awards also provided.

Thrust Areas:

The ICRIEMSD-2026 tracks and sub-themes have been designed to identify social issues and challenges to find innovative solutions for the betterment and development of society.
The conference aims to offer sustainable solutions to business problems.
Track 1: Innovation and Sustainable Development in Human Resource Management
Track 2: Innovation and Sustainable Development in Marketing
Track 3: Innovation and Sustainable Development in Finance
Track 4: Innovation and Sustainable Development in Tourism, Agri-Business Management, Entrepreneurship & CSR
Track 5: Innovation and Sustainable Development in Operations & Supply Chain Management
Track 6: Innovation and Sustainable Development in Information Technology & Management

Track 1: Innovation and Sustainable Development in Human Resource Management

HRM Functions
Human Resource Analytics for sustainable business
Spirituality and Religious practices in sustainable work culture
Artificial Intelligence in HR
Sustainable Green HRM practices
Sustainable Talent Management, Organizational Culture & Employee Engagement
Hybrid workspace and remote working Ethics, Value, Trust and Conflict Resolution
Diversity & Inclusion (Gender diversity, Neurodiversity, Transgender, LGBT etc.)

Track 2: Innovation and Sustainable Development in Marketing

Customer Experience, Engagement & Relationship Management
Marketing Analytics
AI and Neuromarketing
Brands Development in Digital Marketing Age
Retail Marketing and Shoppers’ Experience
Social & Digital Media Marketing
Green Marketing & Consumerism
Tourism & Sports Marketing
E-Commerce Marketing & Digital Platforms
Emojis & Non-Verbal Marketing Communication
Rural Consumers & Marketing Strategies
Role of Metaverse, VirtuaI Reality and Augmented Reality

Track 3: Innovation & Sustainable Development in Finance

Sustainable Micro–Finance & Rural Development
Sustainable Green Investing è Innovative Economic Strategies for Financial Inclusion Sustainable Financial Performance & Accounting Practices
Financial Innovation, Engineering & Analytics
Global Taxation Practices
Crypto Currency & Block-Chain
Digital Banking Practices, Payment Banks & E-wallet

Track 4: Innovation & Sustainable Development in Tourism, Agri-Business Management, Entrepreneurship & CSR

Social responsibility and Impact Investing
Happy planet index in the corporate world
Social Entrepreneurship
Slow and Fast Tourism
Eco-tourism & Agro Forestry Economics
Destination Branding
Agri climate and Land use Management
Agricultural & Environmental Risk Management
Agricultural Finance & Commodity Markets
Agriculture & Food Policy Analysis
Environment & Natural Resource Economics

Track 5: Innovation and Sustainable Development in Operations & Supply Chain Management

Scheduling Problems in Manufacturing and Service organizations
Sustainable Supply Chain Management & Reverse Logistics
Sustainable SCM solutions in Retail Industry
Quantity Control & Six Sigma Management
Eco-design and Green Manufacturing
Behavioural Operation Management & Industry 5.0
Smart City & Urban Planning
New Product & Service Management through Robotics

Track 6: Innovation and Sustainable Development in Information Technology & Management

Impact of IT on Climate Change
Data Science & Machine Learning
Robotics & Artificial Intelligence
Big Data

Track 7: Artificial Intelligence and Emerging Digital Technologies for Sustainable Development

Artificial Intelligence in Business and Management
Machine Learning Applications
Blockchain and FinTech Innovations
Internet of Things (IoT)
Cybersecurity and Digital Innovation

*This is an indicative list, we also welcome any new topic focusing on innovation and impacting any area of management and IT by fostering entrepreneurial development.

Guidelines for Authors:

Ethics and Malpractice Statement

The 77th ICRIEMSD 2026 conference is committed to upholding the highest standards of publication ethics and preventing publication malpractice. Authors, reviewers, editors, and conference organizers will adhere to ethical responsibilities throughout every stage of the presentation and publication process following the T & F guidelines.

Guidelines to the Authors

Ethical Guidelines to be Followed Before/During Manuscript Preparation

All authors must warrant that their article is original work and does not infringe intellectual property rights or plagiarize any published work, including their own previously published work.
All authors are equally accountable for the content of the submitted manuscript or published paper.
The corresponding author must ensure all co-authors consent to publication and authorship. Contributors with significant scientific or literary work must be included as co-authors.
Authors must not submit the same manuscript to more than one journal/book simultaneously.
Previously published work or substantially similar work must not be submitted.
All relevant publications must be properly cited. Privately obtained information must not be used without permission and citation.
Ethical approval and informed consent must be obtained where applicable, including anonymization of subjects.
Authors must follow ethical procedures for human and animal experimentation.
Research must comply with relevant ethical codes and legislation.
Human/animal trials must include ethical approval statements and clinical trial registration if required.
Appropriate safety warnings and precautions must be included in the manuscript.
Data sets must be made available when required.
Defamatory statements must be avoided.
Conflicts of interest must be declared.
All funding sources must be disclosed.

Responsibilities of Authors

Submitted work must be original and unpublished elsewhere.
All data sources and references must be acknowledged.
No plagiarism in any form is allowed.
Simultaneous submission must be avoided.
All listed authors must have significantly contributed.

Note: Any plagiarism, data fabrication, falsification, or unethical practice will lead to immediate rejection.

Responsibilities of Reviewers

Evaluate manuscripts objectively and confidentially.
Provide constructive feedback.
Avoid conflicts of interest.
Report ethical misconduct or plagiarism.

Responsibilities of Editors and Organizing Committee

Ensure fair and unbiased review process.
Maintain confidentiality of submissions.
Make publication decisions based on academic merit.
Take action in case of ethical violations.

Plagiarism Policy

All manuscripts will be checked using plagiarism detection tools. Submissions with significant similarity or unethical practices will be rejected immediately.

Conflict of Interest

Authors, reviewers, and editors must disclose any potential conflicts of interest.

Ethical Compliance

Research involving humans, animals, or sensitive data must comply with ethical and institutional guidelines.

Review Process

Step 1: Initial Screening

Template and formatting check
Relevance to conference theme
Plagiarism check

Step 2: Double-Blind Peer Review

Originality and novelty
Technical quality
Relevance to theme
Methodology
Clarity of presentation
Significance of results

Step 3: Review Decision

Accept
Accept with Minor Revisions
Accept with Major Revisions
Reject

Step 4: Final Submission

Authors must submit revised camera-ready papers within the deadline.

Step 5: Presentation and Publication

Only accepted and presented papers will be considered for publication, subject to publisher guidelines.

Important Date Deadlines
Last Date of submission of abstract
Notification of acceptance of Abstract
Last Date of Registration
Last Date of submission of Full Paper
Conference dates
*Only full papers shall be considered for best paper award and publication in the reputed journals. Abstract shall be considered for conference proceedings.

Conference Registration:

Steps for Registration:

Submit your abstract here:
Make the payment of appropriate registration fee using the following link:
The screenshot of the receipt generated in pdf/jpg format is to be uploaded while registering.
Fill the Registration form here:

Registration Fee:

CATEGORY	Early Bird (Per Author)	Regular (Per Author)
Faculty Members
Research Scholars
Students (External)
Industry (Working Professionals)
International Participants

Account details:

A/C no: 34368061214
A/C Name: O.P. Jindal University
IFSC Code: SBIN0012145
A/C no: 34368061214
Bank Name: State Bank of India (SBI)
Bank Branch: SBI, Gerwani, Raigarh, INDIA.
Branch Code: 12145
Swift Code: SBININBB902

Payment Link: https://smartpay.easebuzz.in/125084/SOMConference2026

Guidelines for Paper Submission:
Submit your extended Abstract and Full Paper by following the link below. The authors shall follow the APA 6 edition guideline for structuring the paper.

The manuscript should be in English and checked for grammar and language errors.
All manuscripts should be submitted in MS Word format only.
Word limit for abstract: 250 to 500 words includes purpose, design/methodology, findings, research limitations and practical implications.
Word limit for Full Length Paper: 5000 to 8000 words including references.
All submitted papers would be checked for plagiarism.
Participants should ensure that the submitted abstracts are their original work and have not been published in any form (hard copy or soft copy) earlier.
Failing to adhere to the guidelines may make your submission liable for rejection.
Submit the final version of the paper (after passing it through PDF express check) through the author console in Microsoft CMT. Please change the file name of the pdf Express checked camera-ready paper to PIDxx (where xx is your paper ID in Microsoft CMT) before submission to Microsoft CMT. Please note that authors are expected to retain the title of the original paper in the final paper. Also, the author list in the original paper can not be changed in the final manuscript.

CMT Acknowledgment :
The Microsoft CMT service (https://cmt3.research.microsoft.com) was used for managing the peer-reviewing process for this conference. This service was provided for free by Microsoft and they bore all expenses, including costs for Azure cloud services as well as for software development and support.

Conference Advisory Committee:

International Advisory Board Members for 7th ICRIEMSD:

Dr. Michael Baron, CEO, Baron Consulting Group,Melbourne, Australia
Prof. Gurmeet Singh, Professor & Head, SBM, University of South Pacific, Fiji
Dr. Arhan Sthapit, Dean, Faculty of Management & LawNepal Open University, NEPAL
Dr. Pankaj Tiwari, Associate Professor, Management,Sharda University, Uzbekistan
Dr. Emilian T. Hudtohan, Director, IAMHRD, Indonesia
Dr. Felix C. Chavez Jr., Vice President for Academic,Affairs and Student Services, Brokenshire College Inc.
Dr. John Vianne B Murcia, Director, IEES, University of Mindanao, Phillipines
Dr. Sudhir Rana, Associate Professor, College of Healthcare Management & Economics, Gulf Medical University, UAE
Prof. Yogesh K Dwivedi, Professor, Brunel University Dhahran, Saudi Arabia

National Advisory Board Members for 7th ICRIEMSD:

Prof.(Dr.) Karunesh Saxena, President & Vice-Chancellor Sangam University, Bhilwara,Rajasthan,India
Dr. Sumeet Gupta, Professor, Indian Institute of Management, Raipur, India
Prof. Sunil Shukla, Director, Entrepreneurship Development Institute of India, India
Mr. Pradyumna Vyas, Sr. Advisor CII, Board of Director WDO, Former Director NID, The Confederation of Indian Industry (CII), India
Prof. Hanuman Prasad, Director, FMS, Mohanlal Sukhadia University, Udaipur, India
Prof. Premendu P Mathur, Vice Chancellor, Birla Global University, Bhubaneswar, India
Dr. Amiya Kr Mohapatra, Dean (Research), Jaipuria Institute of Management, Indore
Dr. Anurag Singh, Associate Professor, Institute of Management Studies, BHU, Varanas
Dr. Aviral Tiwari, Associate Professor, Indian Institute of Management, Bodhgaya
Dr.Vishal Gupta, Professor, IIM Ahmedabad,India
Dr. Amit Kumar Agrawal, Associate Professor, Management, IIIT–Naya Raipur

Organising Committee:

Patron

Ms. Shallu Jindal

Chancellor, OPJU

General Chair

Dr. R.D. Patidar

Vice Chancellor, OPJU

Conference Chair

Dr. R. Muthukumaran,

Vice-Dean , School of Management

Conference Co-Chairs:

Dr. Himanshu Vaishnaw, Associate Professor, School of Management
Dr. Jaya Prakash Rath, Associate Professor, School of Management

Convener:

Dr. Shradha Gupta, Assistant Professor, School of Management
Ms. Sujata Panda, Assistant Professor, School of Management

Organizing Secretary:

Dr. Vikash Kumar, Assistant Professor(Sr. Grade), School of Management

Treasurer:

Mr. Bhupendra Tripathi, Assistant Professor(Sr. Grade), School of Management

Techanical Chair:

Dr. Rekha Sharma , Associate Professor(Sr. Grade), School of Management

Program Chair:

Ms. Namrata Ojha , Assistant Professor, School of Management

Organizing Committee Member:

Prof. Shesdev Nayak, Professor, School of Management

Dr.Gopal Krishna Rathore , Associate Professor, School of Management

Dr. Saurabh Gupta , Associate Professor, School of Management

Dr.Rahul Sharma , Associate Professor, School of Management

Dr. Anand Kumar Shrivastava ,Professor, School of Management

Dr. Deepak Kumar Khuswaha, Assistant Professor, School of Management

Dr. Ashis Kumar Sa, Assistant Professor, School of Management

Prof. Alpana Sharma, Assistant Professor , School of Management

Prof. Khushboo Patel, Assistant Professor , School of Management

Dr. Aakash Sharma, Assistant Professor , School of Management

Ms. Deepshikha Patel, Assistant Professor , School of Management

Mr. Akash Sinha, Program Manager, School of Management